PURPOSE
This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Marketing, Sales and Service career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Marketing, Sales and Service career cluster.
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PROGRAM STRUCTURE
OCP A
Salesperson, Retail
Length: 300 Hours
OCP B
Marketing Managers
Length: 150 Hours
OCP C
(Entrepreneur) General Manager
Length: 150 Hours
WHAT YOU'LL LEARN
Marketing Fundamentals
Target markets, marketing mix, consumer behavior, market research, pricing and distribution.
Advertising & Promotion
Advertising, digital media, public relations, promotional planning and branding.
Sales & Customer Relations
Professional selling, customer service, communication and relationship building.
Requirements
Age 16+
Academic skill level
required to complete program:
Reading 9, Math 9, Language/Writing 9
Physical Requirements:
Sit for an extended amount of time
Certification(s)
Entrepreneurship andSmall Business Certification (ESB)
Live work fees:
Vary and must be approved by instructor.
| Item | Cost | |
| Materials | 15% + Tax | |
| Black & White | $0.50-$2.75 per page + | |
| Color | $0.75-$6.00 per page + | |
Advisory Salary Range:
Florida Panhandle:
Low- $21,683.00
High - $104,430.00
State Average: $62,199.00
National Average:
$57,038.00
General Average:
$20,789.00 - $74,340.00
Percentage Rates:
Program Completion % - 100%
Program Placement % - 100%
Program Certification Pass % - 100%
License/Certification(s) Not Required
PROGRAM AT A GLANCE
$2,098.00
In-State
See Cost Breakdown for Out-of-State and Differential
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Pell Eligible
YES
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Career Source
No
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Tri-County
No
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Online
No
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PROGRAM RESOURCES
Ready to Get Started?
Take the next step toward a career in marketing, business management, and entrepreneurship.
